Identifying Fake Reviews
- Short Reviews : Very brief Reviews and lack of detail.
- Poor Language : Reviews with bad grammar or spelling mistakes.
- Wrong Audience : Reviews from users who wouldn’t typically buy the product.
- Multiple Reviews in One Day : Many reviews posted on the same day.
- Inactive Accounts Suddenly Active : Accounts that were inactive but suddenly started posting.
- Reposted Reviews : Reviews that have been taken down but appear again.
- Copied Reviews : Identical reviews on different products or accounts.
- Reviewer’s History : Patterns in the reviewer’s past reviews, especially if they are mostly negative.
Other Reasons to Report Reviews
- Feedback on sellers, orders, or shipping
- Pricing issues
- Reviews in unsupported languages
- Repetitive or nonsensical text
- Sharing private information
- Inappropriate content (e.g., profanity, hate speech)
- Plagiarism or impersonation
- Promoting illegal activities
Reporting Fake Reviews
- suspect-abuse@amazon.com
- review-appeals@amazon.com
Writing Your Appeal
Subject: Urgent: Removal of Fake Helpful Votes on ASINs (1) and (2)
Hello,
We urgently need your help, as our previous appeals were not addressed. We have noticed 350 fake helpful votes on each of nineteen one-star reviews for ASINs (1) and (2). Despite some votes being removed, 345 fake votes remain, hurting our sales and reputation.
Evidence Attached are images showing the abuse. All votes were added within 24 hours.
Impact These fake votes make the reviews appear as’most helpful,’ misleading customers and harming our brand.
Request Please remove the fake votes on these reviews:
- [List of Affected Reviews]
Reporting a Fake Review
Subject: Fake Review Report - ASIN (1)
Hello,
We found a fake review on ASIN (1): [Review Link]. It follows the same pattern as previous fake reviews on ASINs (1) and (2):
- No prior review history
- Multiple short reviews on the same day
- Reviews targeting the same niche
- [List of Removed Reviews]
Thank you,
By following these steps and using these templates, you can help keep Amazon’s marketplace honest and protect your brand. Stay alert and proactive!
For more tips, contact Seller Catalyst.
Jagir Pipalia
Founder, Seller Catalyst
