Seller CatalystSeller CatalystSeller Catalyst
1 (888) 385-1517
info@sellerscatalyst.com
Atlanta, GA 30361

Product Listing Optimization

At Seller Catalyst, we optimize your Amazon listings to maximize visibility and sales. Our team enhances titles, descriptions, bullet points, and images, aligning with best practices and search trends to boost engagement and conversion rates.

Identifying Available Competition

We begin by identifying top competitors offering similar products in the marketplace.

top competitors

Steel Freak Store
Wilcor Store
Stan broil Store
Minuteman International Store

Analysing Competitor Sales

Next, we delve deeper to identify which competitors are achieving sales success, allowing us to gain insights into effective strategies and market trends.

Packages

Basic

Get started with essential listing services tailored to your needs.
$25/ per listing
  • 1 Titles
  • 5 Photos
  • A+
  • 5 Bullets
  • Description
  • Search Term
  • Upload Support
  • Competition Analysis
  • KW Research
  • Digital Video
  • Video Shooting

Full Listing with EBC

Elevate your product pages with captivating content and visuals.
$70/ per listing
  • 2 Titles
  • 9 Photos
  • 7 A+
  • 7 Bullets
  • Description
  • Search Term
  • Upload Support
  • Competition Analysis
  • KW Research
  • Digital Video
  • Video Shooting

Full Listing with EBC & SEO

Boost visibility & conversion rates with optimized content & SEO strategies.
$100/ per listing
  • 2 Titles
  • 9 Photos
  • 7 A+
  • 7 Bullets
  • Description
  • Search Term
  • Upload Support
  • Competition Analysis
  • KW Research
  • Digital Video
  • Video Shooting

Full Listing With EBC, SEO & Video

Harness the power of multimedia to enhance your listings & drive engagement.
$200/ per listing
  • 2 Titles
  • 9 Photos
  • 7 A+ Premium
  • 7 Bullets
  • Description
  • Search Term
  • Upload Support
  • Competition Analysis
  • KW Research
  • Digital Video
  • Video Shooting

top competitor market share

Identifying Strengths and Weaknesses

We meticulously analyze competitor products to identify their strengths and weaknesses. This helps us understand areas where your products can excel and areas that may require improvement

top competitor review analysis

Minuteman International review analysis

Steel Freak Store review analysis

Stan broil Store review analysis

Wilcor Store review analysis

Leveraging Competitor Weaknesses

By identifying competitor weaknesses, we explore opportunities to position your products as superior alternatives. We determine if any of their weaknesses can be leveraged as unique selling points (USPs) for your products.

competitive edge

WHY CHOOSE US?

Other Our
Hard to Move Sturdy, durable for log movement.
Light Weight Durable 12mm alloy steel construction.
Manufacturing Issue Secure one-piece construction for durability.
Not Sturdy Sturdy and well-made fire poker.
Paint Issue Powder coating prevents stickiness.
Poor Handle Quality Superior quality, no detachable parts.
Poor Metal Quality Robust alloy steel construction.
Poor Product Quality Made from durable alloy steel.
Poor Quality Quality steel, no welds, superior integrity
Poor Tip Quality Superior quality, no detachable parts.

competitor Titles analysis

Steel Freak Store Wilcor store Stan broil Store Minuteman International Store

The title is incomplete, lacks sufficient keywords, and is too short. Amazon recommends using up to 200 characters for better visibility.

The title is incomplete, lacks sufficient keywords, and is too short. Amazon recommends using up to 200 characters for better visibility.

The title is well-structured but lacks adequate keyword optimization and exceeds Amazon's 200-character limit.

The title is incomplete, lacks sufficient keywords, and is too short. Amazon recommends using up to 200 characters for better visibility.

Our optimized Amazon listing titles, rich with relevant keywords and detailed descriptions, enhance visibility and drive higher sales and customer engagement.

competitor Bullet points analysis

Steel Freak Store Wilcor Stan broil Store Minuteman International Store

Four bullet points lack detail and keywords, not meeting Amazon's guideline of using at least 200 characters per point. They don't cover essential product features, materials, dimensions, and other required details. Amazon suggests having 5 to 7 bullet points based on the product category.

Bullet Points

  • 36 inches’ long
  • Heavy duty 1/2-inch solid round bar steel
  • Knuckle guard
  • SteelFreak pokers are proudly Made in the USA

Four bullet points lack detail and keywords, not meeting Amazon's guideline of using at least 200 characters per point. They don't cover essential product features, materials, dimensions, and other required details. Amazon suggests having 5 to 7 bullet points based on the product category.

Bullet Points

  • Extra Long 36 inches
  • Cast Iron and Steel
  • Hardwood Handle
  • Great for Campfires, Fire Pits, Fireplaces, and Wood Stoves

Bullet points are formatted correctly but lack stuffed keywords, failing to meet Amazon's guideline of 200 characters per point. They miss essential product details. Amazon advises 5 to 7 bullet points based on the product category.

Bullet Points

  • 【Necessary Fire Tool】Perfect for indoor and outside use, and great for campfires, fire pits, fireplaces, and wood stoves. Making your outdoor life more convenient and efficient.
  • 【Utility Length】The fire pit poker's overall dimensions are 36 inches. Just the right length to set a fire and not get your hands too hot. Combines convenience and durability.
  • 【Quick Assembly】Assemble three pieces that screw together. Allowing you to easily manage your fire pit or grill with ease. The detachable design makes it easy to pack for take-out, camping, or hiking.
  • 【Durable Alloy Steel】Made of durable black alloy steel, Temperature resistance, and sturdy construction it is resistant to bending or deformation, ensuring long-term stable use of the fireplace poker.
  • 【Keep A Safe Distance】Stanbroil fire poker is designed with a curved end which is helping moving and rearrange logs, or you can use it to stir up the fire so it can burn better. Insulated handles ensure that you won't get burned.

Only 5 insufficient bullet points are included instead of the recommended 7 by Amazon. They lack keywords and essential product details, not meeting the 200-character guideline per point.

Bullet Points

  • Attractive and functional, traditionally handmade wrought iron fireplace Poker in an Extra Long size/li>
  • Curved poker hook for rolling and settling material in the fire, spreading coals
  • Ideal for large fireplaces and fire pits, Extra Long size tool is 36"L (also available in Mini and Standard length)
  • Twisted Rope handle style has a large loop for hanging from a single hook or wall bracket
  • Finished with Black powder coating for indoor and outdoor use

Our detailed bullet points effectively showcase product features, optimizing Amazon's space and driving higher engagement and sales.

Bullet Points

  • One-Piece Design: This fire pit poker is crafted from a single piece of robust ½ " (12 mm) round steel rod, this heavy-duty campfire poker ensures long-lasting durability for extended use fire stoker.
  • Effortless Hanging Loop: The 36" fire poker stick, featuring a hanging loop this fire pit poker outdoor is Ideal for wood burning stove and outdoor garden, this fire poker stick ensures quick access when needed.
  • HEAVY DUTY: This camping fire poker is made of durable, high-quality alloy steel for maximum control over your logs. Find the best size in camp fire poker for your needs, comes in 24”, 30”, 34”, and 40”.
  • Widely Used: This long fire pit poker is perfect for camping & can be used as fire poker camping, fire poker for wood stove, firepit poker for outside pits, camping poker, fireplace poker tool only & many more.
  • Perfect Gift for Loved Ones: Perfect gift the 36-inch fire poker outdoor fire poker for Father's Day, Christmas gift, & more. This fire poker outdoor, campfire poker for fire pit ensures safe & enjoyable gatherings.
  • Hassle-Free Maintenance: This firepit poker comes with a rust-resistant black powder coated finishing and is easy to clean, so it’s always ready for action, providing long-lasting reliability and performance.
  • Multifunctional Tool: Among essential outdoor firepit accessories, this Fire Poker is not just for logs; use it for poking, stirring, adjusting the fire pit grate, and managing coals, ensuring your fires burn brightly and safely.

competitor LISTING ATTRIBUTES analysis

Steel Freak Store Wilcor Store Stan broil Store Minuteman International Store

This listing lacks vital details such as size, finish type, style, manufacturer name, fuel type, assembly weight, package dimensions, and assembly or battery requirements. These omissions affect its ability to minimize returns, sustain a competitive edge, boost sales, serve customers better, facilitate informed decision-making, and enrich the shopping experience.

Attributes

  • Material: Alloy Steel
  • Brand: Steel Freak
  • Shape: Round
  • Item Weight: 2.6 Pounds
  • Color: Black
  • UPC: 100013401143
  • Manufacturer: Federated Trade
  • Product Dimensions: 36 x 0.5 x 2.75 inches
  • Country of Origin: USA
  • ASIN: B00UCJSO8O
  • Item model number: POK-HD-36

Missing vital details like product specifics (shape, size, material, etc.) hinder its ability to reduce returns, stay competitive, boost sales, serve customers better, inform decisions, and enhance the shopping experience.

Attributes

  • Item Package Dimensions L x W x H- 36 x 2 x 1 inches
  • Brand- Steel Freak
  • Shape- Round
  • Item Weight: 2.6 Pounds
  • Color: Black
  • UPC- 100013401143
  • Manufacturer: Federated Trade

The absence of essential details like fuel type, assembly weight, package dimensions, and assembly or battery requirements impacts its capacity to reduce returns, maintain competitiveness, increase sales, enhance customer service, enable informed decisions, and improve the shopping experience.

Attributes

  • Material: Alloy Steel,Resin
  • Product Dimensions- 0.8"D x 40"W x 0.8"H
  • Style-Modern
  • Brand:Stanbroil
  • Finish Type- Steel
  • Shape- Round
  • Item Weight: 1.6 Pounds
  • Fuel Type- Wood
  • Color: Black
  • Manufacturer:Stanbroil

The absence of critical information such as product specifications (shape, size, material, etc.), brand and manufacturer names, fuel type, assembly weight, package dimensions, and assembly or battery requirements undermines its effectiveness in reducing returns, maintaining competitiveness, driving sales, enhancing customer service, enabling informed decisions, and enriching the shopping experience.

Attributes

  • Product Dimensions- 4 x 1 x 36 inches
  • Item Weight- 2 pounds
  • Manufacturer- Minuteman International - ACHLA Designs
  • ASIN- B001BZKQC0
  • Country of Origin- China
  • Item model number- WRL-02P

Attributes

  • Material- Alloy Steel
  • Product Dimensions- 36"D x 0.5"W x 36"H
  • Style- Modern
  • Brand- FEBTECH
  • Finish Type- Powder Coated
  • Shape- Round
  • Color- Black
  • Manufacturer- Spectra Overseas
  • ASIN- B0D76RDN1W
  • Item model number- FAB-51 (S4)

SEO (Search Engine Optimization)

Additionally, we conduct thorough research into competitor listings to identify high-performing keywords. This ensures that your listings are optimized for maximum visibility and reach.

Analyzing Competitor Top KW

We analyze the top keywords on which competitors convert sales, considering multiple key parameters, including:
Keyword Sales Performance
ABA Conversion Share
Organic Ranking Position
Cerebro IQ Score
Search Volume Trends
Number of Competing Products
And various other relevant factors

Competitor’s Top-Ranking Keywords

Steel Freak Store Wilcor store Stan broil Store Minuteman International Store

 All Competitors Combine Top Key words

Strategic Keyword Selection for Optimal Placement

As one of the top keywords of our leading competitors, we meticulously identify and select keywords based on our criteria. We then determine the most effective placement for these keywords, whether in the title, bullet points, description, or search terms

All Competitors Combine Top Key words

Steal Freak Keyword Phrase
  • camp fire poker
  • campfire poker
  • campfire poker for fire pit
  • camping fire poker
  • fire pit poker
  • fire pit poker outdoor
  • fire place great
  • fire poker
  • fire poker camping
  • fire poker for fire pit outdoor
  • fire poker stick
  • firepit poker
  • firepit poker for outside pits
  • fireplace poker
  • fireplace poker tool only
  • outdoor fire poker
  • poker heads up
  • short fire poker
  • fireplace tools white
  • fireplace hooks for tools
  • soot stick fireplace
  • fireplace poker and tongs
  • poker heads up
  • fire tending tools
  • fire pit pokers

Wilcor Keyword Phrase
  • camping fire poker
  • fireplace poker tool only
  • fire poker camping
  • fireplace poker
  • fire poker stick
  • fire pit poker outdoor
  • fire pit poker
  • camp fire poker
  • fire poker
  • campfire poker for fire pit
  • short fire poker
  • firepit poker
  • fire place great
  • outdoor fire poker
  • fire poker for fire pit outdoor
  • campfire poker
  • fire pit stick
  • blowpoke fire poker
  • firepit poker for outside pits

Stan broil Keyword Phrase
  • campfire poker
  • campfire poker for fire pit
  • camping fire poker
  • fire poker camping
  • camp fire poker
  • fire pit poker
  • fire place great
  • fire pit poker outdoor
  • grilling poker
  • fire poker stick
  • short fire poker
  • outdoor fire poker
  • blowpoke fire poker
  • fire poker
  • firepit poker for outside pits
  • fireplace poker
  • blow poke fire tool
  • felt campfire
  • firepit poker
  • fire poker for fire pit outdoor
  • poker heads up

Minute Man Keyword Phrase
  • fireplace poker tool only
  • fireplace poker
  • fire poker outdoor
  • fire poker stick
  • fire pit poker
  • long fire pit poker
  • outdoor fire poker
  • camp fire poker
  • fire poker
  • firepit poker
  • campfire poker for fire pit
  • campfire poker
  • camping fire poker
  • fire pit poker outdoor
  • fire poker for fire pit outdoor
  • fire stoker
  • fire place great
  • fire poker camping
  • firepit poker for outside pits
  • short fire poker

Title Keyword Placement.

We utilize the first top-performing keywords, focusing on those with high relevance to the product and user intent with the least title density. Our approach incorporates high search volume and low competitiveness and leverages common keyword structures to craft effective titles that resonate with our audience.

Title

FEBTECH-36 Inch Firepit Poker-Alloy Steel Camp Fire Poker for Fire Pit Outdoor & Indoor Fire Pit,Black Powder Coated Fireplace Poker for Campfire Wood Stove Firewood Coals & as Fire Starter Fireplace Tools

Keywords used in Title

Firepit Poker
Camp Fire Poker
Fire Poker for Fire Pit Outdoor
Fireplace Poker
Wood Stove Firewood Coals
Fire Starter
Fireplace Tools

Bullet Points Keyword Placement

In our bullet points, we incorporate secondary top-performing keywords searched based on our criteria that are highly relevant to the product and user intent, while also emphasizing high search volume and moderate competition.

Our Bullet Points

One-Piece Design: This fire pit poker is crafted from a single piece of robust ½ " (12 mm) round steel rod. This heavy-duty campfire poker ensures long-lasting durability for extended use in a fire pit.
Effortless Hanging Loop: The 36" fire poker stick, featuring a hanging loop, is perfect for outdoor fire pit poker. Ideal for a wood-burning stove and outdoor garden, this outdoor fire poker ensures quick access when needed.
HEAVY DUTY: This camping fire poker is made of durable, high-quality alloy steel for maximum control over your logs. Find the best size in campfire poker for your needs; it comes in 24”, 30”, 34”, and 40”.
Widely Used: This long fire poker for a fire pit outdoors is perfect for camping & can be used as a fire poker for wood stove, firepit poker for outside pits, camping poker, fireplace poker tool only, & many more
Perfect Gift for Loved Ones: Perfect gift for the 36-inch outdoor fire poker for Father's Day, Christmas gift, & more. This fire poker camping for fire pit ensures safe & enjoyable gatherings.
Hassle-Free Maintenance: This firepit poker comes with a rust-resistant black powder-coated finish and is easy to clean, so it’s always ready for action, providing long-lasting reliability and performance.
Multifunctional Tool: Among essential outdoor firepit accessories, this Fire Poker is not just for logs; use it for poking, stirring, adjusting the fire pit grate, and managing coals, ensuring your fires burn brightly and safely.

Keywords used in Bullet Points

fire pit poker fire poker for fire pit outdoor
campfire poker firepit poker for outside pits
campfire poker for fire pit camping poker
36” fire poker stick fire poker
fire pit poker outdoor fireplace poker tool only
outdoor fire poker 36-inch fire poker
fire poker stick outdoor fire poker
camping fire poker fire poker camping
campfire poker fire poker camping
firepit poker

Description Keyword Placement

In our description, we integrate the third top-performing keywords, identified based on our criteria, which are closely aligned with the product and user intent. These keywords prioritize both high search volume and moderate competition. Furthermore, we employ keywords related to the product’s uses and benefits.

Our Description

FEBTECH presents a fire poker designed with exceptionally sturdy quality. This short fire poker showcases excellent craftsmanship through its single-piece, durable construction from a ½-inch round steel rod. Its classic design combines practicality with aesthetic appeal, making it not just a beautiful piece of steel but also highly functional. The fire poker includes a comfortable handle and a hook for easily moving and organizing logs or coals. Its flat structure occupies minimal space, making it ideal for storage near your fireplace, fire pit, or wood stove.
The campfire poker allows for the safe handling of burning logs, minimizing injury risks with its ergonomic handle. This ensures you can move firewood around the fire pit without getting burned. It's essential for tending, stirring up, and adjusting wood or coal-burning levels to maintain optimal oxygen flow around the fireplace.
Our fire poker is a must-have for effectively managing and maintaining your fire. Whether you're using it with a blowpoke fire poker, fire pit poker, or grilling poker, this tool suits all your needs. Perfect for indoor or outdoor fire pits, fireplace poker, and tongs, and even as part of a campfire cooking equipment set.

Specifications:

Full Length: 36”
Rod Diameter: 0.5”
Handle Length: 5”
Inside Handle Width: 1.75”
This versatile fire poker complements a variety of tools like the fire poker blower stick, fire poker set, and outdoor fireplace hooks. It enhances your fire pit tool collection, including fire tools for the fire pit, outdoor firepit tools, and a wood stove poker set. Use it alongside fire tending tools, fire hook tool, and campfire sticks for optimal fire management.
Ideal for fireplace and fire pit accessories, this fire poker fits perfectly in an outdoor fire pit or fire pit wood setup. Keep it with fire pit tools for outside pits, outdoor garden fire poker stick, and soot sticks. Also compatible with fireplace poker and fire stoker requirements for both indoor and outdoor fire pits.
For those in need of comprehensive fireplace tools, our fire poker works well with fireplace accessories, firewood grabbers, and fire pit screens. This product also serves as an effective fire starter for wood-burning stoves and outdoor camping setups, completing your firepit poker and campfire poker collections.

Keywords used in description

fire poker short fire poker campfire poker
blow poke fire poker fire pit pokers grilling poker
fireplace poker and tongs fire poker blower stick fire poker set
outdoor fireplace hooks wood stove poker set outdoor garden fire poker stick
fireplace poker fire stoker fire starter
fire tools for fire pit outdoor firepit tools fire tending tools
oxygen flow indoor or outdoor fire pits fire pit tools
tending stirring up wood or coal-burning
fire pit wood stove ergonomic handle
fireplace comfortable handle beautiful piece of steel
excellent craftsmanship ½-inch round steel rod classic design
fire hook tool campfire stick fire pit accessories
outdoor fire pit fire pit wood setup firepit tools for outside pits
indoor and outdoor fire pits firewood grabbers fire pit screens
wood burning stoves outdoor camping firepit poker

Search Term (Generic Keywords)

In our search terms, we incorporate a mix of highly relevant keywords, competitor brand keywords, and top-performing, high-search-volume keywords. These are used in our titles and targeted in our PPC campaigns.

Search Term

Firepit PokerFire Poker for Fire Pit Outdoor Indoor Fire Pit Fireplace PokerWood StoveFire Starterfireplace tools minuteman international firepokerfire pit poker fire poker for fire pit outdoor fire poker stick campfire poker campfire poker

Keywords used in description

Firepit Poker Fireplace Poker
Fire Poker for Fire Pit Outdoor Minuteman International Fire Poker
Indoor Fire Pit Wood Stove
Fire Starter fireplace tools
fire pit poker fire poker for fire pit outdoor
fire poker stick campfire poker
campfire poker

Holistic Keyword Research for Listing Optimization

To effectively rank our listings and enhance conversions, we utilize the following comprehensive keyword research methods:

Brand Analytics: Leveraging insights from brand analytics to identify high-performing keywords.
Combination with Cerebro: Integrating Cerebro findings with top and opportunity keywords for targeted optimization.
Search Query Performance Report: Analyze search query performance to understand and capitalize on user search behaviors.
Custom Comparison Table: Using our self-developed comparison table to benchmark and refine keyword strategies.
Helium 10 Magnet Tool: Employing the Magnet tool to discover relevant keywords with high search volume and potential.
Helium 10 Black Box Tool: Utilizing the Black Box tool to identify new keyword opportunities and gaps in the market.

Categories

We understand the importance of approaching each work integrally and believe in the power of simple.

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