Amazon has changed its coupon submission rules, which has caused some confusion for sellers. This guide will help you understand the new policies and fix common mistakes.
Basic Rules for Submitting Coupons
To submit coupons on Amazon, sellers need to meet certain requirements:
Who Can Submit Coupons:
- You must be a Professional Seller with at least a 3.5 feedback rating.
Product Ratings:
- 1-4 reviews: Product rating must be 2.5 stars or higher.
- 5 or more reviews: Product rating must be 3 stars or higher.
- Products with no reviews can also have coupons.
Discount Requirements:
- Discounts can range from 2% to 50% off the current price, depending on the region.
How Coupons Work:
- Coupons can be applied after adding the product to the cart.
- Available for both Fulfillment by Amazon (FBA) and self-delivery.
- Redemption fees vary by region.
ASIN Price Requirements
Price Accuracy:
- The current price should not be more than 30% higher than the historical price.
- Discounts must be at least 5% lower than the historical price.
Coupon Submission Guidelines
Key Points:
- Combined Promotions: Coupons can be combined with other promotions.
- Coupon Validity: Coupons are valid for up to 90 days and start working 6 hours after submission.
- Inventory: If stock runs low, the product may lose coupon eligibility.
- Partial Eligibility: Coupons apply only to eligible products.
- Editing Coupons: You can extend the duration or budget, but other changes require you to cancel and create a new coupon.
- Verification Delay: There may be a delay in disabling coupons on Amazon's site.
Common Errors and Solutions
Example Error:
- Incorrect discount calculation based on the list price instead of the historical price.
Solution:
- Always use the historical price for discount calculations.
Understanding Reference Prices
Types of Prices:
- Historical Price: The median price paid by customers in the past 90 days.
- Market Price: The price provided by the seller at which the product has been or will be sold.
Summary
To successfully submit coupons on Amazon:
- Follow the new rules.
- Use historical prices for discounts.
- Keep your reference prices updated.
For more details, check the prompts on Amazon’s seller platform. By following these guidelines, you can make the most of Amazon’s updated coupon policy and improve your sales strategies. Stay informed and use these tips to optimize your Amazon selling experience.
